[Kindle] The Power of Cult Branding: How 9

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ). Matthew W. Ragas, Bolivar J. Bueno

The-Power-of-Cult-Branding-How-9.pdf
ISBN: 9780307781529 | 224 pages | 6 Mb

• The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
• Matthew W. Ragas, Bolivar J. Bueno
• Page: 224
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780307781529
• Publisher: Crown Publishing Group

Download The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

Books free for downloading The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) 9780307781529 (English literature) by Matthew W. Ragas, Bolivar J. Bueno ePub MOBI FB2

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

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Synopsis: Today you can build powerful, enduring brands at amazingly low All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand. name right; Bring your brand to life; Turn your customers into your advocates . The Power of Cult Branding is the ultimate guide to creating a loyal core of Brand Believers for the Hostess Twinkie - Ketchum Perspectives
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Based on the research presented in The Power of Cult Branding, 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, —Jack Trout, coauthor of Positioning: The Battle for Your Mind What are Cult Brands? One Destructive www.cultbranding.com Cult Branding Can Work On

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